RESUME

 
EXPERIENCE

Career
Adobe l Content Marketing Specialist
Tint l Content Strategist and Writer, Freelance

Internships
Gravitate Online l Digital Marketing Consultant
United Nations Foundation l #GivingTuesday Campaign Consultant
General Motors l Chevrolet Product Communications Intern
Procter & Gamble l Cision Branding Analyst
LDS Public Affairs l Global Media Relations Intern
Bradley PR l Account Director
—Library of Congress
—Children's Miracle Network Hospitals
KSL.com l Sports Writer
The Daily Universe l Staff Writer

SKILLS

Product and Brand Messaging
• Analyzed Olympic coverage of 150 brand ambassadors and “Thank You, Mom” ads for real-time marketing. P&G
• Created Chevy logo 100th anniversary microsite; coverage in 4 continents, 21X average Facebook likes. GM
• Fielded business, financial, and automotive journalists’ questions at four 2014 Chevrolet product launches. GM
• Managed content for 2016 Adobe Summit analytics track; won event’s highest overall track score. Adobe
• Created 8 research briefs outlining trends, case studies, and positioning for 16-26 page whitepapers. Adobe
• Developed 1-page tip sheet, enabling 161 employees to quickly digest and utilize new long-form assets. Adobe
• Conducted tours for 55+ journalists from 5 continents; including WSJ, NYT, and Bloomberg. LDS Public Affairs

Data and Business Analysis
• Established 130%+ KPI improvement by analyzing 12 months of new process’ Salesforce data. Adobe
• Reduced project times 41% by creating spreadsheets to identify, sequence, and optimize critical paths. Adobe
• Created Board Meeting ROI report evaluating P&G’s first Olympic sponsorship. P&G
• Produced daily competitive analysis comparing the top 10 Olympic sponsors. P&G
• Pioneered measurement process and initiated balanced scorecard for start-up agency. Gravitate Online
• Defined content KPIs; analyzed and reported results in monthly meetings with 60 attendees. Adobe

Writing and Editing
• Wrote CMO.com post with 42% of readers sharing the article on social; site average 24%. Adobe
• Co-authored and edited 102 nationally published biographies for Children’s Hospitals’ Champions. Children's Miracle Network Hospitals
• Wrote 75 articles covering men’s NCAA basketball. KSL.com
• Wrote three press releases for General Motors’ marketing and advertising initiatives. GM
• Provided 200,000+ employees with editorial about the GM-sponsored Detroit Grand Prix. GM
• Published 27 articles, five front-page, for BYU’s student newspaper. The Daily Universe
• Launched and authored first blog series for a tech startup. Tint

Operational Management and Business Development
• Managed operations and cross-functional creation of 55 thought leadership assets to date. Adobe
• Pitched winning proposal for converting 60-day campaign into year-round social strategy. United Nations Foundation
• Constructed 5-year social plan to transform #GivingTuesday into a self-perpetuating event. United Nations Foundation
• Created service initiative to gather 1.7M WWII veterans’ histories via college campuses. Library of Congress
• Built business development plan for startup firm to expand its services beyond SEO. Gravitate Online
• Planned and executed day-long driving event at GM’s HQ, showcasing auto apps to Michigan interns. GM

EDUCATION

Brigham Young University
BA Communications—PR Emphasis; Business Management Minor

• Top five PR program in U.S.
• Research, reporting, writing, strategy, and media law. Communications
• Marketing, accounting, finance, and economics. Business Management